Personal fitness trainers work with a niche customer segment. This market is highly competitive as there are institutional and individual service providers in high quantity and quality.
Our client is a highly qualified muscle activation specialist based in Toronto, Canada. Despite a lot of efforts, he was not getting new leads and the business was stagnant.
1. What is the competitive scenario in the fitness industry in Toronto?
2. Does the client have any untapped business opportunities that leverage his specialization?
3. How can the client reach potential customers, convey his specific messaging, and get more leads?
Keyword analysis & Search Engine Optimization (SEO)
Customer satisfaction survey
Paid & organic social ads
Our client was able to better understand the competitive market and designed a long term customer acquisition strategy. Ivory helped the company target new customer segments, along with significantly higher lead generation.