The nonprofit industry is very challenging in Canada and in dire need of modernization. Some of the major players have modernized their businesses through digitization and better online presence.
Our client provides services to new immigrants through government or private organization funded projects. The client wanted to diversify its more than 20-year-old business. It needed to understand the current market scenario, the competition, customer needs, and identify business opportunities to future-proof its business through new revenue diversification.
Key Questions Addressed
1. What are the current market trends and opportunities?
2. What do the customer journeys look like, and what is our client’s role in them?
3. What are some feasible revenue diversification opportunities, and how can we leverage internal talent?
Ivory Consumer Sentiment Map for consumer behaviour understanding
SWOT, PESTLE, Porter’s 5 forces, and competitive scenario analysis
Two separate surveys for employees and board members
Focus group discussions (FGD) with stakeholders
Website & social media audit
Our client gained actionable insights that enabled them to better understand the market and the consumer journey for new immigrants. More importantly, they can now diversify revenue streams to stay protected from unforeseen changes in funding.